Welcome to Troy, the newest (and soon to be best) dating app. What makes it different exactly? I can't tell you yet — it's too good, and we're in development... but stay tuned. In terms of the design, I focused on creating something that would appeal to everyone who stumbled across it. I'm a pen and paper kind of girl, so my first step was paper prototyping (my tiny condo office floor was covered), and eventually worked through the complete user experience. From there, I designed a custom icon set and illustration style to work within the screens.

For the brand: again, I wanted to make the brand feel approachable to every single user, incorporating neutral brand elements. The logo and app icon are both made with a custom font.